Case Study: Digital Marketing

LawnValue Brings In Over 2000 New Leads Using Online Marketing Strategies

By: Creekside MArketing

LawnValue_Logo

Challenge

In 2022, LawnValue was looking for new ways to solve 2 major problems, inconsistent lead generation and lack of brand awareness

Their previous marketing attempts had revolved solely around older forms of advertising, such as magazine ads and mailers

Solution

Analysis of trending search terms for the home services in the TN area

Development of high quality ad creatives with consistent themes and call-to-actions

Data-driven targeting and constant optimization of online campaigns

Summary

We implemented A/B testing of Google & Facebook ads, as well as previously high performing ads templates from campaigns run for other companies in their industry to speed up the optimization process. From their weekly optimization and monthly adjustments to ad copy & ad creatives kept the campaigns performing at a high level

Twice weekly posting of SEO optimized images combined with new system to request reviews from customers help drastically improve their Google My Business page ranking and Local Service Ads

With the growth from from their digital marketing campaigns, LawnValue was able to expand and launch a new branch in Florida in Nov. 2023

Results: November 2022 - November 2023

Google My Business

Went from #42 (3rd page) to #13 (1st page) for lawn care businesses in their area 700+ conversion actions

Facebook Ads

100k+ clicks
1000+ conversions
3.3+ million impressions

Google Ads

11000+ clicks
1200+ conversions
300k+ impressions

Local Service Ads

230+ phone leads
70+ message leads